
Nulo’s mission is to inspire people to live active, healthy lives alongside their pets, while making better choices in pet nutrition. It’s good for us and better for them.
Nulo Food Benefits
- Protein Rich Diet
- Low Carb & Grain-Free
- A Patented Probiotic
- Independently-owned

Dogs and cats thrive on high-meat, low carbohydrate diets. Nulo only uses low-glycemic ingredients in every recipe – like whole chickpeas, lentils, and sweet potatoes.
Nulo does NOT use white potatoes, tapioca, corn, corn gluten-meal or wheat of any kind.
With Nulo you are getting a patented probiotic. This special strain of Bacillus coagulans support your pet’s immune system, improves nutrient absorption, reduces gas and improves stool quality.
Nulo does not contain grains or high-glycemic carbs.
Why this matters?
Grains are often linked to food allergies while ingredients like
potatoes and tapioca are associated with elevated blood sugar levels in
pets. Over time, high glycemic ingredients can put pets at risk for
weight gain and other health conditions.
Nulo’s first 3 ingredients are animal protein sources.
Why this matters?
Not all protein is created equal. Many brands list animal-based protein
as the first ingredient though generally ingredient #1 only makes up
~20% of the food whereas the top 3 make up ~55%. Dogs and cats have
short intestinal tracts so they have less ability to digest commonly
used plant-based proteins.
Nulo keeps carbs at 35% or less.
Why this matters? While some level of carbs is necessary to produce kibble, pets do not have a true dietary need for carbs.
Nulo’s patented probiotic has a higher viability to make it into the pets system when compared to other probiotics that get burned from the processing or spraying on after cooking. Most other probiotics don’t survive the manufacturing and storing process, Nulo’s probiotic shows a superior viability when it comes to what actually makes it into the bowl.
